Personal Lines Senior Territory Manager

Liberty Mutual Insurance is a leading global insurer committed to helping people live safer, more secure lives. Within our Personal Lines business, we partner with independent agents across the United States to deliver a broad portfolio of property and casualty solutions. We value a diverse, inclusive workforce and offer meaningful work where your expertise directly impacts growth, customer experience, and the communities we serve.

As a Senior Territory Manager, you will drive profitable premium growth across an assigned territory by building strong, consultative partnerships with independent agents. This role is critical to expanding market share through strategic agency management, collaboration with underwriting and internal partners, and disciplined execution of Personal Lines growth initiatives.

Key Responsibilities

• Own and manage an assigned territory, driving profitable growth in alignment with financial and operational goals.
• Lead all aspects of agency management, including prospecting, onboarding, business planning, engagement, training, and optimization.
• Build and maintain strong, in-person relationships with agency owners, leaders, and frontline teams.
• Act as a trusted advisor by delivering product expertise, underwriting appetite guidance, system training, and support for retention and new business growth.
• Develop and execute territory and agency strategies to achieve direct written premium, profitability, and new business objectives.
• Ensure high-quality new business flow, appropriate book mix, and effective risk management across the territory.
• Partner closely with underwriting, product management, claims, and risk control to identify opportunities, resolve issues, and share market and competitor insights.
• Collaborate with Personal Lines and Business Lines counterparts on shared agency relationships to ensure a coordinated approach.
• Leverage internal data, tools, and programs to drive agency performance, production, and profitability.
• Provide leadership, mentoring, and thought partnership to peers while contributing to continuous improvement initiatives.

Preferred Experience

• Experience managing independent insurance agencies within Personal Lines (property and casualty strongly preferred).
• Proven success driving profitable growth, new business development, and agency performance within a defined territory.
• Strong understanding of underwriting principles, risk selection, and portfolio management.
• Demonstrated ability to influence and collaborate with cross-functional partners without direct authority.
• Experience developing and executing strategic business or territory plans.
• Strong consultative selling, relationship-building, and presentation skills.
• Ability to analyze performance data and translate insights into actionable strategies.
• Willingness to travel regularly within the assigned territory.

• Bachelor`s Degree or equivalent industry experience.
• Minimum six years of progressively more responsible insurance sales and management work experience.
• Advanced knowledge of company services, products, marketing techniques, insurance contracts, risk funding and rating plans, and industry trends.
• Proven track record of revenue growth and sales success in a prior role.             
• Proven success in developing and building partnerships, decision making and problem solving.
• Advanced knowledge of the business including production management, claims, loss prevention, underwriting, administration, sales operations and agency business operations.
• Highly effective written and oral communication skills, including presentation, persuasion, timing, tact and negotiation skills.
• High degree of customer focus, interpersonal relationship skills and problem solving.
• Advanced analytical thinking, business analytics and business development skills.
• Strong time management and team orientation skills.
• Well versed understanding of marketing principles.
• Must be licensed by the state if required.
• Ability to travel daily with occasional overnight travel.
• Appropriate driving record required to operate a company vehicle.