Senior Marketing Manager

The typical starting salary range for this role is determined by a number of factors including skills, experience, education, certifications and location. The full salary range for this role reflects the competitive labor market value for all employees in these positions across the national market and provides an opportunity to progress as employees grow and develop within the role. Some roles at Liberty Mutual have a corresponding compensation plan which may include commission and/or bonus earnings at rates that vary based on multiple factors set forth in the compensation plan for the role.

Are you ready to grow your career at a Fortune 100 company and create best-in class customer experiences?  Then join the Customer Marketing team as a Senior Program Manager!

Customers expect their insurance company to provide exceptional benefits, customized coverage, and a seamless digital experience. They want to understand their coverage and have their policy information at their fingertips. 

As the Senior Program Manager on the Customer Marketing team, you will enhance the customer experience in the following ways:

• Develop initiatives that address top customer needs
• Educate customers about features and benefits of their policies to drive awareness, usage, and satisfaction

Your programs will contribute to the main KPIs including retention, digital adoption, and cost savings. This role provides a unique opportunity to work cross-functionally including with Product, Telematics, and Claims, and lead the strategy to develop highly visible programs that drive retention and digital engagement.

General Responsibilities:

• Identifies, develops, manages and implements a portfolio of customer transactional and value-add marketing programs including direct mail and email.
• Manages programs to meet organizational needs and exceed KPI goals.
• Thinks broadly to develop integrated customer experiences across various touchpoints and teams.
• Works with wide range of partners across the organization to develop integrated programs that address customers’ needs, drive retention, and increase digital adoption.
• Partners with senior team members and manager to establish and evaluate metrics and performance benchmarks for all marketing communication programs, tracks KPIs to evaluate success; makes recommendations to optimize programs through leveraging insights.
• Communicates the latest digital enhancements and capabilities to improve customer experience and drive retention.
• Leverages highly effective project management skills to drive complex cross-functional programs.
• Demonstrates highly effective communication skills with peers and leadership; represent the Marketing organization to internal and external stakeholders including senior leadership.
• Supports the management of budgets and contracts.

• Bachelor`s degree with a concentration in Marketing, Business Administration or Communications preferred or equivalent experience required, MBA preferred
• Minimum 8 years of relevant and progressively more responsible experience within a marketing-driven organization
• Understanding of customer segmentation and management techniques, as well as the business and products supported and the regulations impacting them
• Requires advanced working knowledge of all marketing areas and the ability to integrate them
• Strong analytical, collaboration, organization, and presentation skills
• Ability to work in a fast-paced environment and work on multiple priorities required
• Strong detail orientation
• Strong knowledge of relevant technologies
• Strong project management experience
• Excellent written and oral communication skills are required
• Proactively seeks to apply new tactics and job skills to enhance current role, educate colleagues, and improve broader team`s performance
• Demonstrates understanding of internal organization and marketing impact on broader organization
• Leverages multiple sources of data in development and day to day work, triangulates data sources, effectively anticipates others questions and concerns on a given topic

**This position may have in-office requirements depending on candidate location.**

At Liberty Mutual, our purpose is to help people embrace today and confidently pursue tomorrow. That's why we provide an environment focused on openness, inclusion, trust and respect. Here, you'll discover our expansive range of roles, and a workplace where we aim to help turn your passion into a rewarding profession.

Liberty Mutual has proudly been recognized as a "Great Place to Work" by Great Place to Work® US for the past several years. We were also selected as one of the "100 Best Places to Work in IT" on IDG's Insider Pro and Computerworld's 2020 list. For many years running, we have been named by Forbes as one of America's Best Employers for Women and one of America's Best Employers for New Graduates as well as one of America's Best Employers for Diversity. To learn more about our commitment to diversity and inclusion please visit: https://jobs.libertymutualgroup.com/diversity-inclusion

We value your hard work, integrity and commitment to make things better, and we put people first by offering you benefits that support your life and well-being. To learn more about our benefit offerings please visit: https://LMI.co/Benefits

Liberty Mutual is an equal opportunity employer. We will not tolerate discrimination on the basis of race, color, national origin, sex, sexual orientation, gender identity, religion, age, disability, veteran's status, pregnancy, genetic information or on any basis prohibited by federal, state or local law.

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