Associate Marketing Manager, Employer Brand & Talent Marketing

• The typical starting salary range for this role is determined by a number of factors including skills, experience, education, certifications and location. The full salary range for this role reflects the competitive labor market value for all employees in these positions across the national market and provides an opportunity to progress as employees grow and develop within the role. Some roles at Liberty Mutual have a corresponding compensation plan which may include commission and/or bonus earnings at rates that vary based on multiple factors set forth in the compensation plan for the role.

This is a hybrid position with a weekly work schedule of two days in the Boston MA or Portsmouth NH office.

As a member of Global Brand & Communications team, the Associate Talent Marketing Manager will assist with the development and management of an integrated talent marketing strategy aimed at attracting top-tier talent to our company. This role is key in promoting brand awareness and consideration among prospective talent while positioning Liberty Mutual as a great place to work with a diverse, equitable and inclusive environment. Partnering with internal stakeholders, you will develop and execute external talent marketing campaigns that will help Liberty become a top talent destination.

Responsibilities:

• Strategic management of integrated talent marketing initiatives:
  • Leads creative development of strategic external talent marketing initiatives to drive awareness, consideration, and application through various tactics such as website content, email marketing, hiring events, print, video, digital media, etc.
  • Supports performance measurement and analytics of assigned programs and initiatives
  • Supports budget management of talent marketing campaigns
• Partnership Collaboration:
  • Manages relationships with internal Talent Acquisition stakeholders to drive creative development and execution forward, delivering on identified opportunities and objectives
  • Partners closely with internal teams (Social, PR, Environmental Social Governance (ESG), DEI, etc.) to identify new go-to-market opportunities and further promote our talent brand story
  • Assists in collaboration with Brand, Digital Advertising, Social Media and Sponsorships to ensure go-to-market talent attraction strategic and tactical approach is fully integrated
• Creative Project Management:
  • Manages internal creative teams to ensure timely production and delivery of assigned projects and campaigns. This includes managing creative kickoff of assignment, conducting reviews/approvals, delivery of feedback to creative and final assets to partners.
  • Ensures projects are completed within the desired budget, schedule, and quality standards
  • Proactively looks for ways to improve existing processes and drive optimizations and implementations
• Talent Marketing Best Practices:
  • Creates presentations that are well organized with inputs from manager and partners
  • Ensures all talent marketing strategies and deliverables are in alignment with our enterprise brand Identity and Values

Preferred Qualifications:

• Has project management or agency account management experience with a solid background in integrated marketing; employer brand or talent marketing experience a plus.
• Experience in end-to-end execution of successful omnichannel marketing campaigns, inclusive of paid digital media
• Experience with iCIMS Video Studio, CRM Marketing and/or website development a plus
• Proficient in understanding multiple marketing disciplines and how they connect
• Budget management experience preferred.
• Strong ability to present work and lead meetings
• Ability to think strategically and an eagerness to learn with strong attention to detail
• Proactive problem solver, with the ability and willingness to jump right in

Qualifications:

• Bachelor’s degree with a concentration in Marketing or Communications preferred or equivalent experience required; minimum 5 years of relevant and progressively more responsible experience within a marketing driven organization
• Requires strong integrated marketing experience, knowledge and associated skills
• Requires advanced knowledge of marketing communications principles and practices
• Strong organizational, coordination, project management, and analytical skills
• Strong oral and written communication and presentation skills
• Ability to work in a fast-paced environment and work on multiple priorities
• Experience working with and/or managing outside agencies
• Ability to effectively interact with all levels of the organization
• Proactively seeks to learn and apply new tactics and job skills to enhance current role and improve broader team’s performance

**This position may have in-office requirements depending on candidate location.**

At Liberty Mutual, our purpose is to help people embrace today and confidently pursue tomorrow. That's why we provide an environment focused on openness, inclusion, trust and respect. Here, you'll discover our expansive range of roles, and a workplace where we aim to help turn your passion into a rewarding profession.

Liberty Mutual has proudly been recognized as a "Great Place to Work" by Great Place to Work® US for the past several years. We were also selected as one of the "100 Best Places to Work in IT" on IDG's Insider Pro and Computerworld's 2020 list. For many years running, we have been named by Forbes as one of America's Best Employers for Women and one of America's Best Employers for New Graduates as well as one of America's Best Employers for Diversity. To learn more about our commitment to diversity and inclusion please visit: https://jobs.libertymutualgroup.com/diversity-inclusion

We value your hard work, integrity and commitment to make things better, and we put people first by offering you benefits that support your life and well-being. To learn more about our benefit offerings please visit: https://LMI.co/Benefits

Liberty Mutual is an equal opportunity employer. We will not tolerate discrimination on the basis of race, color, national origin, sex, sexual orientation, gender identity, religion, age, disability, veteran's status, pregnancy, genetic information or on any basis prohibited by federal, state or local law.

Fair Chance Notices

• California
• San Francisco
• Los Angeles
• Philadelphia