Director, Remarketing Strategy

The typical starting salary range for this role is determined by a number of factors including skills, experience, education, certifications and location. The full salary range for this role reflects the competitive labor market value for all employees in these positions across the national market and provides an opportunity to progress as employees grow and develop within the role. Some roles at Liberty Mutual have a corresponding compensation plan which may include commission and/or bonus earnings at rates that vary based on multiple factors set forth in the compensation plan for the role.

Job Description:

Do you want to be a member of an award-winning marketing team nestled inside a Fortune 100 company?  Do you love marketing strategy and want to drive key growth and optimization initiatives each year?  Join the Acquisition & New Product Marketing team in our efforts to efficiently reach consumers with the right offering at the right time and support Liberty Mutual’s growth and profit goals!

In this Marketing Director role, you will partner cross-functionally to optimize our consumer remarketing efforts and support our lead monetization goals.  This role will be responsible for developing personalized consumer journeys informed by competitive and consumer insights, enabling Liberty Mutual to connect with consumers who are actively shopping for insurance products.  In collaboration with insights and technology partners, this role will develop a long-term vision and roadmap that integrates remarketing tactics into a cohesive ecosystem to improve lead monetization rates and enhance the consumer experience while maximizing profit.  This work is highly visible across the organization, and this opportunity plays a key role in representing the voice of the consumer in presenting strategic recommendations and trade-offs to senior leadership.  This individual contributor role reports directly to the VP of Acquisition Marketing and is a key member of the Acquisition & New Product Marketing leadership team ? a team comprised of marketing and strategy experts who are passionate about delivering value and driving efficient new business growth.

This is an exciting time for the Acquisition & New Product Marketing team as we partner across the organization to deliver expertise and marketing solutions for complex business challenges.  If you love collaborating cross-functionally, developing consumer-led strategies, and influencing growth and profit results, this opportunity is for you!

Key Role Responsibilities:

• Manages the development, implementation and support of SBU-wide marketing initiatives, with particular focus on highly visible, complex lead monetization and remarketing programs
• Collaborates with a cross-functional team of insurance professionals to achieve organizational growth and profit goals
• Drives competitive intelligence and consumer research efforts to inform development of unique, personalized customer journeys
• Develops data-driven business cases for enhancements and optimizations in pursuit of lead monetization goals and ideal consumer experiences
• Partners cross-functionally to influence optimizations across remarketing tactics, including execution of long-term roadmap and learning agenda
• Represents the voice of the consumer in key decision-making/trade-off discussions and recommendations
• Defines role of choice carrier offers for remarketing strategy in current and future state profit environments
• Demonstrates knowledge of the marketing-technology ecosystem, identifying opportunities to leverage existing and future technologies to execute against goals
• Clearly socializes and presents strategy, progress and recommendations to senior leadership and business partners
• Demonstrates strong communication skills and ability to think broadly, influence and gain buy-in from senior stakeholders

Qualifications

• Bachelor's degree (with a concentration in Marketing, Business Administration or Communications preferred) or equivalent experience required. 10+ years of relevant and progressively more responsible experience in a marketing-driven organization, to include proven management background.
• Knowledge of Liberty Mutual's products and marketing efforts is preferred.
• Requires extensive theoretical, practical and industry knowledge.
• Have thorough understanding of customer segmentation and management techniques, as well as the business and products supported and the regulations impacting them.
• Proven ability to integrate marketing strategies and programs across multiple sectors.
• Experience within Insurance or other service-marketing industries that use multiple sales channels.
• Strong project management skills.
• Strong analytical, communication, problem-solving and interpersonal skills.
• Solid knowledge of relevant technologies.

• Bachelor's degree (with a concentration in Marketing, Business Administration or Communications preferred) or equivalent experience required. MBA highly desired. 10+ years of relevant and progressively more responsible experience in a marketing-driven organization, to include proven management background.
• Knowledge of Liberty Mutual's products and marketing efforts is preferred.
• Requires extensive theoretical, practical and industry knowledge.
• Have thorough understanding of customer segmentation and management techniques, as well as the business and products supported and the regulations impacting them.
• Proven ability to integrate marketing strategies and programs across multiple sectors.
• Experience within Insurance or other service-marketing industries that use multiple sales channels.
• Strong project management skills.
• Strong analytical, communication, problem-solving and interpersonal skills.
• Solid knowledge of relevant technologies.
• Budget management experience preferred.

**This position may have in-office requirements depending on candidate location.**

At Liberty Mutual, our purpose is to help people embrace today and confidently pursue tomorrow. That's why we provide an environment focused on openness, inclusion, trust and respect. Here, you'll discover our expansive range of roles, and a workplace where we aim to help turn your passion into a rewarding profession.

Liberty Mutual has proudly been recognized as a "Great Place to Work" by Great Place to Work® US for the past several years. We were also selected as one of the "100 Best Places to Work in IT" on IDG's Insider Pro and Computerworld's 2020 list. For many years running, we have been named by Forbes as one of America's Best Employers for Women and one of America's Best Employers for New Graduates as well as one of America's Best Employers for Diversity. To learn more about our commitment to diversity and inclusion please visit: https://jobs.libertymutualgroup.com/diversity-inclusion

We value your hard work, integrity and commitment to make things better, and we put people first by offering you benefits that support your life and well-being. To learn more about our benefit offerings please visit: https://LMI.co/Benefits

Liberty Mutual is an equal opportunity employer. We will not tolerate discrimination on the basis of race, color, national origin, sex, sexual orientation, gender identity, religion, age, disability, veteran's status, pregnancy, genetic information or on any basis prohibited by federal, state or local law.

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